Can We Be Friends?

Client: Spotify
Role: creative development, production, post-production

Two celebrities meet for the first time to take a friendship compatibility test led by Spotify’s friendly A.I. system, Ruby. The catch? They’re blindfolded and have no idea who they’re talking to. Ruby prompts the guests with a series of questions and topics ranging from the outrageous to the deep and complex. She then absorbs their responses and, using her proprietary “chillability” index, determines whether or not they should be new best friends. Guests lay it all bare, get a little weird and laugh uncontrollably, all in the name of friendship. New episodes every Tuesday.