Client: Somethin’ Else
Role: post-production
In a sport famed for money and excess, what does it take to get to the top…and stay there? Rising from a life of hardship and crime, Don King became the most successful boxing promoter the sport has ever seen—and the first Black man to do so. He is his own American Dream. His flamboyant appearance and commanding personality made him a star in and out of the ring, as did his promotion of greats like Muhammad Ali, Mike Tyson, and even America’s musical dynasty, the Jacksons. But his less than honest exploits? They made him legendary.