Client: Starbucks
Role: creative development, production
It’s hard to believe that before the PSL was introduced in 2003, the only place to find pumpkin spice was in the grocery aisle. Learn about PSL’s surprising journey from the Liquid Lab (beverage development lab at Starbucks headquarters) to a global phenomenon with this special pumpkin-themed podcast from Starbucks. You’ll hear from PSL’s creator Peter Dukes, travel to a farm where they grow pumpkins destined for PSLs and learn what PSL means to some of fall’s biggest fans.